For Nostalgia's Sake

So you think you can win us over with a dose of nostalgia, do ya? Sure, we grew up on lame birthday parties at the laser tag arena. And Teen Wolf (some may argue both the original and the sequel) is a classic in our minds and hearts. But you think that is enough to convince us to eat at your fine dining establishments? Well, for the desperately hungry, no convincing is really ever necessary. But for the discerning diner with a penchant for aesthetics and a graphically-inclined appetite (presentation is important, after all) and the curiously un-opinionated, here are my thoughts from the heart...

Dear McDonald's,

Are you serious? You are a (some may argue the) major big, bad corporation in the universe and you have deviated from the graphic standard of the McDonald's logo and typeface. Sure, you will still have drones of people come into your restaurant, but in passing your Seattle store on Madison Avenue, it confused me. What was the meaning of this? I'll keep this to a three-pointer:

1. You're deviating from standard protocol. That's not like you. Hopefully, you've learned your lesson. 

2. This Teen Wolf Typeface is neither appropriate for McDonald's nor any illuminated sign that was fabricated in some warehouse and installed on site by a contractor...and not actually brushed on the side of the building. It looks like an all-too elaborate tagging extravaganza.

3. It's ugly. I hope you canned the individual that even suggested such a move.

You're welcome.

Sincerely,

Font Police.

Teen Wolf inspired McDonald's Signage in Seattle.

Next...

Dear Brothers BBQ,

I have to be completely honest. In my years residing in Denver, I would drive past your 6th Avenue location many-a-time. As much as I love a good BBQ (and trust me, the aromas emitting from this location infiltrated the entire neighborhood and often enticed me), I resisted. For four years. Resisted even entering your establishment. Why? I'll tell you why. Because I was afraid. Afraid that my expectations for some delicious BBQ pulled pork would be met only with the disappointment and embarrassment of walking into a a dark room, getting strapped with a bullet-proof-ish vest-like garment, handed a fake gun and thrown into an obstacle course of shooting in a room filled with guests of a middle-school birthday party! A nightmare of mine, on many levels. 

Eventually, I did try your restaurant, and much to my relief there was no tagging with lasers, thankfully. But I have to say, I only went there because it was the closest available place to eat while waiting for the next show at the Esquire. I implore you, dear Brothers B, please do yourself (and every potential new customer) a favor and change your logo. It'll do you good.

You're welcome.

Sincerely,

Font Police

Laser tag inspired Brothers BBQ in Denver.

(photo cred: Agent Kerning)

Until next time....

Font Police