It's Not Easy Being Green

A new year, a new you! As the Green movement continues to sweep the world, it's leaving no stone unturned. Literally. I'm all for recycling and reducing carbon footprint and general responsible living. But sometimes the movement aims beyond its reach and can come out looking foolish. 

Case in point, a new typeface unveiled by our forward-thinking Dutch buddies, aptly named:

The reaction:

1. Creepy! The holes should rather be dots. I get that they're going for something new and fresh. But again, still creepy. 

2. Impractical! I can't see an appropriate use for this type. It might as well be a lit up marquee sign. But aside from that application, it has no home. Maybe it could be an animated font with the holes/dots blinking. Or better yet, chaser lights. Yeah! No.

3. Cheesy! Why does the name have to have the word "font" in it? That alone adds a measure of cheesiness that, I suppose, is only fitting since it exhibits a swiss cheese likeness. That, or termite damage. 

4. Mediocre! There are better ways to save ink. Like using a thinner stroked font or grayscale. Or, better yet, manipulate the most versatile font ever designed to use less ink. Like this Linotype Punkt, which comes in Light, Regular and Bold. Just like your coffee.

Above: Linotype Punkt Regular

So, the lesson here is sometimes, the greenest solution is just to recycle.

Until Next Time,

Font Police

(Tip Credit: Agent Kerning)